Anatomy of a one room makeover for Staging to Sell Ever wonder about the process a home stager goes through to transform a space from dwelling to selling? Well I'd like to share some tips for staging one room (an office) at a recent occupied home staging project Home Star Staging completed. It was an occupied property staging job with accessory enhancements provided by my company. Step 1: § Meet with home sellers for an in home staging consultation. In my Texas market, for Home Star Staging, no occupied home staging ever starts without one. This is a paid for service but I can confidently say will surpass the investment & most likely return it immediately. There is always work to do prior to the actual hands on staging, no matter how well appointed or not. Each property is unique as is each room, furniture and decor choices of the home owner and then of course the demographic of the buyer needs to be considered as well. These things must be addressed, honestly, openly and tactfully. § For the example I'll be showing you the sellers had considered renting furniture however I was able to assist them in purchasing items more cost effectively than renting & they could take it with them to their next home. This initial consultation actually saved them $1,000 in rental furniture that wasn't necessary! They spent less than $500 on furniture and decor items that they get to keep! § I provided a consultation and left them with a punch list of items to purchase, update and complete before our scheduled staging. § Clients opted to utilize our accessory package to offset the furniture purchases they made (a much more cost effective and easy way to go when you have no idea what kind of decor would work in your space. - believe it or not, there are many home owners who either don't know, care or want to have home decor in their houses for living) Step 2: § If the client decides to have Home Star Staging come back to do the work, contracts are sent, signed and job is scheduled. § If client opts to DIY they're given all the information they need to do the work and stage the property themselves. Anatomy of a one room makeover for Staging to Sell: This is what I saw during the initial consultation, Office Before Staging: What do you see wrong with this photo? § How would you feel seeing this as your first impression of the home? § Does it speak to you or draw you in? § Can you see how you'd use it? Even from the MLS photos it's not the best way to present this space. Challenges I see: § This was a "first impression" entry room. Upon walking in the house this was one of the first rooms a buyer would see and it didn't "speak" to me, no charm, sense of real purpose or emotional connection. § Awkward furniture placement § Dated decor (rocker, corner desk, office chair) § More masculine than feminine with the hockey gear and decor, but what's up with the granny rocker? § Dated drapery § No identifiable purpose or scale to the space (which could also double as a bedroom) - which translates to the buyer "if they don't know how to use this room, how will I?" § No personality Here is the Office AFTER Staging Services by Home Star Staging:
How the initial concerns were addressed by staging: § A better aesthetic was necessary for a first impression room. It needed to not only look right, but feel right. The owner's corner desk was relocated to another bedroom where it fit perfectly, tucked behind a door which showed buyers another usable space without objection. § Furniture, books and decor that didn't work was removed and an inexpensive desk ($150) and chair ($79) were purchased. These items were more modern and stylish which appeals not only to the target demographic home buyer, but also went very nicely with their own bookshelves. Owners commented that they wish they'd done this before. You may ask, "Why is the desk 'floating'?" Good question! Again it's more for aesthetics of the space than anything, however there was a wall this desk would work perfectly at but it showed best for SELLING this way! § Decor that would appeal to both masculine and feminine tastes was brought in by Home Star Staging. We stuck with a red, black and white color palatte on the shelves and kept it simple. Don't stuff bookcases for selling. Staging to sell is different than staging to dwell! People can actually live without their paperbacks while selling! § Some items used that you could find yourself: Rock & Roll coffee table book (the demographic was two-fold; first time home buyers & potential empty nesters downsizing... The Who in their early days are greeting prospects on the desk), New York vintage postcard art, vintage clocks, a ceramic tea pot, old children's encyclopedias... § Solid panels were purchased ($25 ) for the window treatments and complimented the sage and taupe striped accent wall, not conflicted with it. § Room is now clearly identified and gives a much better first impression upon entering the home. When in doubt hire out! If you are the hands on type and need direction for staging your property yourself, a cost effective home staging consultation is for you! You can always add more services if you'd like but I'm of the mindset that I'd rather save and make a client money over spend it! Not only have these consultations helped my clients sell their homes & learn staging principals but it has been a successfully proven service that has helped build our reputation locally. Hands down, Home Star Staging provides an in home consultation that will assist you and/or your sellers for their staging for marketing needs. **************************************************** Home Star Staging is a qualified, insured home staging company and we are always here for you North Texas! § Affordable pre-list home staging property consultations § Affordable post list "trouble shooting" property consultations - no matter how long a home has been on the market there are always ways to improve the chance of sale Owner occupied property staging (utilizing owner supplied furniture & accessories or including some of our own inventory) § Vacant & investment property staging (Full and partial rental furniture packages, accessories and staging services) § Is your office interested in hosting a home staging class or presentation? Just ask! Contact Karen at 496-964-0516 or Karen@homestarstaging.com § Interested in learning how to start a successful home staging business in TX, OK or NW LA? I can help! I'm a certified course trainer for the Staging and Redesign team! |
Posted via email from teralmc
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