In recent years there has been a change in real estate’s way of thinking when it comes to Open Houses. For many years Sunday was the king of Open Houses. It was the cultural habit at the time and the public adapted to it. Before the internet many dollars were spent on advertising in the local newspapers to the point that for some brokers it became more of a status symbol seeing who’s ad could out do the other. But times are changing...
People no longer flock to the homes held open on Sundays anymore. Lifestyles have changed and with it so have the efforts to market a home. Presently there are about as many Open Houses on Saturdays as Sundays. Sometimes an agent will hold a home open for both days. In addition to the public Open Houses there is also an increasing popularity for the agent Open House.
What is an agent Open House? This type of Open House is designed to attract the professionals within the real estate market. Typically the host of the event will provide some type of incentive to bring in the pros. It may be a luncheon, wine & cheese after 5, dessert only, a giveaway or a combination of incentives.
Whether it is a public or professional Open House both methods are intended to help market a home and it remains a great way for buyers and buyer’s agents to see the homes as well as the neighborhood.
Above the map indicates properties with Open Houses on Saturday, February 25, 2011.
If you are in the market to buy a new home call today for an appointment; let me help you.