Thursday, August 27, 2009

Show Me the Property


I can't help but wonder if other agents feel the same as I do. You have a customer. You are working hard obtaining the information they have requested from you. You go to your multiple listing site. You define your search with all the criteria the customer has given. Hit input to start the search. You are delighted! The search reveals several homes in the right price range within the right location. The list of homes displays. You make your choice, click on the listing and up pops up all the relevant information for that home except...the picture!

OMG! Sure I might know the general area maybe even that particular area but do I really know the inside of the home. The customer has questions. What if he's already drove by the house, the neighborhood and the general area? What if he is calling you on the phone for the specific bits of information he doesn't have?

I did recently receive one such call that the information was critical to the caller as he had a disabled person living in the home with him. Here I am verbally trying to explain to the caller that the listing agent failed to input pictures It sounds much like excuses and not much like a got-it-together agent; would you agree? So I find myself researching at the speed of my fingers any other possibilities to offer as an alternative should the caller not want to schedule an appointment or even a follow-up call. Three of the five listings failed to produce a home with photos ~ three!

With today's technology let's suppose how difficult is it to take a picture. We have all kinds of options from the disposal cameras, yes they do still exist to the highly paid professionals. As agents, we are told the importance of photographs from our brokers, our associations, our instructors and sometimes our clients. If pictures are rated so high on the chart of necessities in marketing, I can't help but wonder why so many listings are on the servers without images.

Do the agents or brokers that allow these listings to be submitted without photos for days or months on end realize the reduced revenue they are realizing for themselves or their agents? It would make every one's role a little smoother, a little kinder, a little nicer if more of our listings represented all of the client's interest with pictures. All I am asking is that you show me the property.

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